SOA is more than just a piece of software (see Joe McKendrick).
The RIAA is really good in scaring folks (see Groklaw and ZDNet)
Not so easy to get an iPhone (see Russell Shaw).
I'm very proud of my government because of it's brave fight against terrorism (see Garett Rogers).
The French can resist any temptation (see how Mandriva resists Microsoft on Slashdot and the French government resists Blackberry on Berlind's Testbed)
Consider you gain efficiency with SOA.What to do with your gained time?Do somerthing which costs a lot of time (see David Berlind).
Consider the crapware business model (see e.g. George Ou) will be adopted beyond the PC vendors.
Some cell phone providers seems to have a quite sophisticated strategy (see Slashdot).
(Part one of the Donosaur Principle is here)
I'm a IT-guy in Hamburg, Germany