Attention Economy

It's all about the attention:
Jason Calacanis tries to be #1 on Twitter and got 100+ new followers through the last TWiT.
Michael Arrington says:

"Recorded music is nothing but marketing material to drive awareness of an artist."

Nick Carr does not like it:

"As a printed poem, one assumes, is nothing but marketing material to drive awareness of a poet. As a sculpture is nothing but marketing material to drive awareness of a sculptor. As a film is nothing but marketing material to drive awareness of a director."