SOA Lives Forever
The pundits are still debating whether SOA lives or is already dead. See Joe McKendrick:

The pundits are still debating whether SOA lives or is already dead. See Joe McKendrick:
While reading Joe McKendrick I asked myself: "Isn't anything SOA today?"
Joe McKendrick asks: "SOA targets the business, but is the business sold on SOA?".
See Joe McKendrick about "SOA sinking into trough of disillusionment"
Joe McKendrick quotes the Burton Group:
“Many of them had deployed multiple successful projects, but most of those projects were focused on just one integration problem,” Manes said. “It was just a bunch of Web services. … The service is only built for one application and it’s never going to be used again.”
Maybe it's sometimes just a question of will.
Great post (some days ago) from Joe McKendrick about SOA rituals.
(Help Me Part 1 (sort of) is here)
A SOA has a lot of benefits.
Reuse is one of them. See Joe McKendrick.