Many social networking cheerleaders see this type of business as their
own AdWords goldmine, while failing to appreciate that a general
ongoing interest in “sports” is nowhere near as valuable to marketeers
as a Google search on a particular day for “Adidas football boots”.
It seems, making money out of your virtual friends is not too easy.
The Emergency Gillmor Gang was great. I liked especially Michael Arrington (as always). But while I was listening to him I wanted to say him that there has to be at least one company not being in the ad business.